About SG Auto
Family-owned and operated from our conception in Fort Saskatchewan in 1983, SG Auto proudly serves drivers across Fort Saskatchewan, Red Deer, Whitecourt, Barrhead, and Grande Prairie, Alberta. From day one, our mission has been to deliver exceptional customer service, honest pricing, and a true small-town dealership experience that our rural Alberta communities can trust. Whether you’re shopping for a new or used vehicle, exploring certified pre-owned options, or booking auto service and repairs, our team is here to help every step of the way.
Our community rooted dealerships offer unmatched fairness, personable service and transparency with a wide selection of new vehicles and quality certified pre-owned and pre-owned vehicles to suit every lifestyle and budget.
Built on Trust
We have always understood and respected that purchasing a vehicle is a significant milestone, and our mission is to make this journey as seamless and transparent as possible. Over the years, we have grown alongside our communities, continuously adapting to meet and exceed the evolving needs of our customers.
Honest and Straightforward Vehicle Ownership
At SG Auto, we believe in transparency. We’ve built our reputation on honest and straightforward pricing, ensuring you know exactly what you’re paying for without any hidden fees or surprises. We aim to guide you through every step, making your experience a smooth and convenient one, providing clear information and expert advice to help you make informed decisions.
Excellent Service
Our commitment to excellence doesn’t end at sales. We aim to make sales and service as convenient as possible for our customers. Our highly experienced service teams are staffed with certified professionals passionate about keeping your vehicle running at its best. Whether it’s regular maintenance or complex repairs, you can trust us to deliver quality service with genuine parts.
Driven by Community
For us, community isn’t just a part of doing business — it’s the heart of who we are. We put down roots and show up for the people who make these places home. From supporting local causes and organizations to celebrating the moments that bring our communities together, we take pride in giving back in meaningful ways. We’re building more than customer relationships—we’re building a legacy of trust, generosity, and long-term connection in every market we serve.
YOUR DRIVE IS OUR PASSION
SG Auto is locally rooted and family-owned since 1983. With locations across Alberta, we’re dedicated to the communities we serve. As part of the group, we proudly offer genuine parts and expert service for Ford, Chevrolet, GMC, and Volkswagen—available at any of our dealerships.
